building a business is never easy - changing economic times don't help!! i have been working - full time - at building my design business for the past three years.
today- if there is one word i would use to describe the journey it would be uncertain...there are so many certainties i can control, unfortunately there are probably as many that i cannot!!
i have been successful in selling what i make - is it as much as i would like? - probably never : ) - if it was, what would drive me!! selling through brick and mortar, that is. this frontier of online selling - and building a presence online has been daunting, elusive, time consuming.
yet i love a challenge. if i see someone else has done it - i feel that drive within that makes me want to do it too.....
i carried my own website for several years - finally let it go after researching the blogging world, wanting to devote my time and limited energy here. i knew of etsy for quite sometime - and should have jumped in sooner, but have finally begun establishing on a shop there.
now there, i have to figure out what works for successful sellers there. you have to be seen - or your listings just get buried!!
etsy has a great cooperative advertising program. they purchase a full page ad in several different magazines, then give equal opportunity to their sellers to buy a portion (1/30) of the space to advertise their etsy shop. etsy pays half/seller pays half.
i was researching the process, wanted to know exactly how it worked when those coveted ads came available - 30 spots come up at a specific time and then you have to purchase the slot fast. in my researching i read sellers bemoaning that the spaces would sell out in seconds. so......not wanting to be beaten by the system, i was determined to watch what happens. go through the process, just not complete the action....well.....i purchased an ad!! i would say by happenstance, but i also feel no opportunity is without possibilities!!
you could say it was a fast internet connection, a littler luck, and alot of ignorance - but i purchased a $90 opportunity!!
i was planning for - hoping to be prepared - when the mary englebreit ad comes up however my little piece of the pie will be published in a magazine i am unfamiliar with - bust - looks edgy, upbeat, fashion forward!! it will hit newsstands on november 25. so stay tuned, i'll keep you updated on how it goes!! heres a pic of the necklace for my ad......
so going back to back to that word uncertain.... facing this unknown - and others - will it generate interest, pay for itself. i don't know. but if i never try i will never know!!